{
Jp Frossard

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}
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global bakery trends reveal opportunities for us and european markets

Rabobank's JP Frossard highlighted key differences in the baking industries of the US and Europe during a recent convention, noting that while Europe sees growth in baked goods through tourism, the US market thrives on retail sales. European consumers favor traditional breads and regional specialties, while North Americans are more adventurous with new products. Automation investments in Europe are driven by an aging population and stable demand, presenting opportunities for US bakers to introduce popular American items like donuts and muffins in the European market.
@BakingSnackMag
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05:00 28.03.2025
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